A lot of companies have made social media extensions of their brand a priority in the last decade, but oftentimes they fall by the wayside. Prospective clients or career seeking professionals will investigate into your company and rely on social media to communicate relevant information regarding its viability. When they see that those profiles haven’t been updated in over a year, that comments haven’t been acknowledged and the amount of content available in total does little to convey important information, they start to reel in doubt.
As a society we rely on instant communication and consistent validation that a brand is continuing to grow. When you manage your profiles and continuously update their content it simulates that personal connection and reassurance we find in face to face business. You are present and you are building trust with your clients, employees and future first impressions. This all stems from a strong social media presence.
Make time to manage all of your social media profiles. Not only does it increase your presence on multiple platforms, but it also sustains a healthy relationship between you and the traffic on your profiles, which can evolve into lasting professional relationships.